A brand identity project that touches upon cultural and social issues faced by immigrants who wish to seek a better life in Australia. The project highlights the importance of practicing multiculturalism as it enables a sense of belonging to different cultures whilst being a part of society.
Food for Thought seeks to educate individuals on the misleading model of multiculturalism seen as being practiced solely through the displays and consumption of differences in cuisine, clothing, music and customs.
The assumptions that each group has its own distinctive customs ignores processes of cultural adaptation and integration, as well as disregards emerging cultural commonalities. It also neglects issues of political and economic inequality, thereby potentially reinforcing the perception of minorities as eternally ‘other’.